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Resume

Ruchi Jain        

ruchij@usc.edu | ruchijain.bmm@gmail.com | 408-609-6106

https://www.linkedin.com/in/ruchijain94/ | https://ruchijainbmm.wixsite.com/my-site

Agile, result oriented Communications & PR professional with over 5.5 years of experience in providing integrated marketing and public relations strategies to diverse clientele, including high value leaders and well established brands. Equipped with well designed storytelling  narratives through media outreach, social media management including influencer marketing and thought provoking blogs that generated 5mn+ views along with establishing the highest share of voice across brands. Well versed with managing internal communication and employer branding strategies for clients. Looking for my next opportunity to make a change the digital way. 

Work Experience

Esri
May 2023-Present

Integrated Marketing Intern 

  • Support marketing activities for Infrastructure Program for Telecom/Broadband and Transportation for the United States along with other Integrated Marketing programs.

  • Involved in execution and content creation of Infrastructure Remarketing emails, provided art direction as needed (maps and stocks), develop UTMs, author emails, and learn the email QA process.

  • Building Key art library in Trello for Infrastructure Telco/Broadband and Transportation.

  • Analyzing infrastructure campaign analytics and insights using tools like Adobe and Power BI.

  • Learned objectives of Esri Corporate Marketing and interdependency between teams like brand, account-based, content,

  • DPM and Advertising team.

University of Southern California
March 2023- May 2023

Graduate Student Marketing Assistant

  • ​Creating and updating marketing collaterals (flyers, banner ads, logos, newsletters etc.) along with hosting duties for executive education courses and market research.

  • Updating website content/creation of banners and headers for Salesforce newsletters primarily pertaining to Email Marketing. Responsible for competition analysis to benchmark the program courses and media positioning.

USC Viterbi School of Engineering
August 2022- March 2023

Onboarding Specialist Student Assistant

  • Pre-planning and coordination of virtual sessions such as planning, scheduling, and inviting attendees.

  • Assisting operations of events and creation of marketing collaterals. Responsible for content creation and driving the

    LinkedIn platform for the brand.

SPRD, [Stories. Public Relations. Digital] , Mumbai
February 2019-November 2021

Group Head, Communications:

  • Founded the Communications Department at SPRD which consists of managing the organization’s marketing and developing a positive image as part of a new Public Relations & communications domain- SPRD, a division of Never Grow Up®.

  • Recruited and managed a team of 8 employees. Strengthened the goal setting by accelerating the projected revenues.

  • Shaped the communication mandate of clients across industries: Omnicom Media Group, OMD, PHD, Godrej Properties

  • Limited, Kinetic India, Cupela Consulting, and Wavemaker India, which addressed strategizing brand's communication plans.

  • Formulated and designed the planning and strategizing of the Twitter platform for Unilever, by developing key campaigns

  • resulting in conversion of 6 million followers across 4 months.

  • Pioneered the Digital network- Instagram platform through conceptualized end-to-end execution of leading fashion event in India-

  • Bombay Times Fashion Week.

  • Integrated understanding of primary social media platforms including LinkedIn, Twitter, Facebook, Instagram, Tik-Tok and

  • Google Business which boosted brand visibility by 20x times.

  • Formulated well-researched storytelling narratives through media marketing outreach, social media management and

  • influencer marketing leading to an achievement of 5mn+ views across brands.

Never Grow Up WPL, Mumbai
June 2016-January 2019

Client Associate

  • Boosted Employee Engagement, Employer Branding, and Internal Communication campaigns for clients across sectors: Tata Housing, Kotak Life Insurance, L’Oreal, Tata Sky, Nodd, Aditya Birla Financial Services, Shoppers Stop, DHL & Fullerton.

  • Headed and accounted for creating newsletters that accelerated sales and doubled revenues.

  • Launched an offline IP initiative by Never Grow Up ®- Unpluggd, a digital detox workshop. Handled planning on social mediawhich increased walk-ins, generated visibility and publicized brand eyeballs.

  • Developed content and marketing campaigns for start-ups that attracted 150,000 views around the world.

Honors & Awards

​

  • Nominated for Godrej PR Moment 30 under 30 Award 2020

  • Best Use of Content at the Adgully IMAGEXX 2021

  • Best Use of PR Content at the ACEF Content Marketing and Content Creators 2021

Leadership & Involvement

  • Managed a team of 8 talented team members and oversaw 8+ clients across sectors to drive their Marketing and Public Relations

    campaigns resulting in 15 million + views through brand and social mentions.

  • Currently a part of Women Leadership Society at USC which involves sharing key life experiences and

    learnings with the group.

Skills

​Social Media Management | Public Relations | Marketing Mix | Content Writing | Branding Communications | Storytelling | Event Management | Employer Branding | Internal Communications | Project Management | Digital Marketing | Media Tracking | Influencer Marketing | Media Relations | Media Outreach | Crisis Management | Budgeting | Drafting Pitches | Wordpress | Canva | Biteable | Social Media Analysis | Powtoons | People Management | Blog Management 

Education

University of Southern California, Los Angeles

2023

Masters of Science in Digital Social Media

Major: Marketing

​Kishinchand Chellaram College, Mumbai, India

2016

Bachelors of Mass Media 

Major: Advertising

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