Strategically devised a PR strategy to emphasize the founder’s journey towards becoming an industry expert. 

Built a content-driven PR strategy with unique story ideas and intensively pitched across platforms pan-India in prominent HR and Management-led online platforms including Indian Express, Forbes, The Hindu, People Matter which eventually spread across traditional media as well

Key member in devising the newsletter which would go out from the leader’s desk on a monthly basis. Was involved in creation of content and design for this. 

Managed and owned the social media coverage for the leader along with releasing a compilation of media visibility publications, which was beautifully packaged and presented along with the team members. 

A dedicated and consistent approach to content also led to the CEO becoming a member at the Forbes Council.