Led the Public Relations and Communications Strategy for the leading real estate player by following a content first approach 

Managed the PR and media visibility of 5 key leaders across departments like Marketing, HR, Tech, Finance and Corporate Communications

Helped project a holistic brand image, while highlighting both business and people strengths to reflect a strong employer brand

Dealt with various key strategy planning for various property launches and branding initiatives

Extensively studied leadership media and LinkedIn profiles to leverage the company’s managerial team 

Integrated thought leadership articles into the LinkedIn plan along with featured articles across publications

Collectively helped conceptualize the Influencer Outreach Program - A first of its kind initiative by a real estate developer for venturing into the media space with a leading publication