Moody Rhino for CFTI 

• A paid media service launched for the first time within SPRD, worked towards creating brand awareness for a non-governmental organization

• Implemented the PESO media marketing model to amplify their existing reach across digital publications through paid, promotional, as well as organically published stories

• Adopted an Instagram first approach for reaching out to social media influencers to garner traction for their on-going social initiatives 

• Actively worked on promoting youth artist via promoting their talent and participation in art exhibitions