• Led the team that designed communications strategy which comprised static creative renditions, informational GIFs, and posters by following a twitter first approach

• Helped amplify news and engaged with brand followers on Twitter, managed insights, strategy, and content creation, backed by extensive research and a deep brand understanding 

• Day to day execution and coordination with the client while also understanding the competition and industry trends witnessed in the FMCG market

• Through our efforts, the team was successful in increasing follower base by 10k organically

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   From March 2020 to December 2020, we crafted 116 tweets, 

   garnering an average of 9103 impressions, with an overall

   engagement rate of 3.34%.