• Part of the team that facilitated back-end photoshoots, obtained celebrity bytes for social media, coordinated with the various SPOCs of sponsor brands, and constantly created, repurposed, and helped visualize content for disseminating across their social media handles including Instagram, Facebook and Twitter

• Helped manage BTS coverage for Fashion Week which included curating social media announcements for featured designers and celebrities, posting live creatives, managing backstage video bytes and collecting images with models and showstoppers in order to keep the handle active and dynamic

• Involved in day to day social media campaign ideations by recommending various interactive campaign ideas

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The average active engagement rate has been 3%, with almost a 200% result rate on total engagement in a period of 3 months